Conceptualised in November 2013.
Established in April 2014.
Our story goes something like this….
Tennille, the founding member of Baby Lace and most importantly, a mama of one sassy young 1 year old, was inspired to get involved in sourcing and later manufacturing a very specific kind of baby clothing after falling pregnant in 2012. She began looking for this shop… the kind where she could pick up all the items that she had pinned on Pinterest. You know, the typical pictures of ‘cool kids’, boys in Tweed blazers and suspenders and girls in leathers and leopard print, filtering through your Facebook news feed. To her dismay, this shop did not exist, well at least not in this country, that’s for sure.
So she toyed with an idea every day at her accounts desk-job, about opening a store and sourcing these items so that South African parents could also dress their children like Pinterest showed us every day! It was a pipe dream for the longest time, and it seemed we were all destined for Hello Kitty and polar fleece, until one day, she quit the desk-job and took a giant leap of faith. With bills to pay and mouths to feed, she began sourcing clothing from designers around South Africa in a hurry and before she could say ‘unemployed’, she was saying ‘self-employed’. She was selling at every market around JHB, every weekend and began building a brand that she could be proud of.
She had an eye for what mama’s wanted. She had brought Baby Lace to life! In a few short months, we have grown into a well known retailer of baby clothing and accessories, and this is just the start.
Baby Lace is hoping to expand even further, catering to every aspect of your little one’s needs.
She continues to run markets every weekend as well as this online store, and in September 2014, after much deliberation, began the clothing brand ‘Dylan Scarlett’, which also just happens to be her daughter’s name. It is a fresh and fun unisex baby, toddler and children’s clothing label.
We, at Baby Lace, are creating a brand for YOU. The mom’s and dad’s with a keen eye for fashion and quality. Everything that is being brought to life through this brand is inspired by children around us, and we hope that you feel the love and honesty in every item purchased. We pride ourselves in building a brand that children and parents alike, will absolutely love!
After all, good service and stylish kids are the reason we are doing this.